WHAT IS DIGITAL FASHION?
Digital Fashion is the visual representation of clothing and fashion built integrating 3D software and various computer technologies approach.
“Digital fashion has three applications: virtual fashion, e-commerce, and the digitalization of production,” Jules Dagonet, the head of its school of fashion, tells Refinery29. For example, 3D models for fashion sampling, 3D Printing & Smart e-Textiles for materials sourcing & production, immersive (VR & AR) technology for marketing, etc.
PHOTO: 3D GARMENT FLUID KNIT DRESS BY U-TOPIA
WHY DOES IT MATTER?
F STUDIO x DIGITAL FASHION VISION
SUSTAINABILITY —
Fashion industry is considered one of the largest polluters in the world by the UN Conference on Trade and Development. The current traditional fashion production follows a linear system of "Take—Design—Make—Sell—Waste". Such system, also known as fast fashion, is inefficient and negatively contributed to different forms of environmental damage, including water pollution, soil degradation, waste accumulation, or greenhouse gas emissions, etc.
DIGITAL FASHION is a promising solution to reduce the rapid growth of fast fashion. In contrast to the traditional fast fashion system, digital fashion reverse the cycle of fashion production to the "Design—Sell—Make" model. With no physical outputs involved, digital fashion allows zero materials waste in the sample prototyping stage.
___________
HOW ARE WE DO IT?
Digitizing fashion production has a unique potential to become a missing piece to solve the industry's environmental and ethical crisis puzzle. F STUDIO digitalization approaches focus on
___________
WHY BUY DIGITAL FASHION?
Depending on whether you're a creator, shopper, or investor. Here are the reasons—
I'M A CREATOR—LET'S CO-CREATE
From 3D Garment models, digital goods to reference packs and templates. F STUDIO aims to create a workspace for digital creators to make profits, find inspiration, learn and co-create.
Purchasing digital assets will also allow you to secure the usage rights of the items legally. For example, repost an image or re-create a 3D garment for personal or commercial projects.
I'M A SHOPPER—NEW ONLINE SHOPPING EXPERIENCE
Buying digital assets lets you financially support your favorite artists and reinforce intellectual property protection online. Additionally, digital fashion allow you to be a part of reducing the fashion world's enormous carbon footprint and re-invent the way you shop clothing online.
For example, some of our digital fashion/accessories item provided physical production pre-order available. So, if you like the digital design, try it on with F STUDIO AR (Augmented Reality) fitting and preorder the item that will be exclusively made for you.
It's a new shopping experience.
I'M AN INVESTOR—POTENTIAL MARKETPLACE
Investing in a digital assets is a low risk investment in your future with a significantly lower entry cost than most asset classes and a promising high ROI (Return of Investment) percentage.
Richard Ma, CEO of Quantstamp, a San Francisco based blockchain security company, spent $9,500 on a digital dress created by The Fabricant. Ma explained:
"In 10 years time, everybody will be "wearing" digital fashion. It's a unique memento with long-term valued. It [digital fashion] is a sign of the times." - Ricard Ma.
Let's say, if you purchased an extended commercial license of one digital garment in 5-10 years, if the design established high-growth profits in the fashion market, your invested digital asset for the concept licensing will likely double its initial value.
Investing in digital fashion will set you up for a great return while supporting the future of technology.
For more information, don't hesitate to contact F STUDIO Customer Service